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6 Key Strategies Maintaining Independence in a Competitive Retail Security Industry

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In the ever-evolving landscape of retail security, manufacturers face the unique challenge of serving multiple clients who often operate in direct competition with one another. As a specialized manufacturer in this sector, it is imperative to maintain our independence and neutrality while delivering high-quality products and services. Here are key strategies that are helping TrsutTag navigate this competitive environment, ensuring that we uphold integrity, foster trust, and promote innovation while serving diverse clients.

1. Establishing a Strong Brand Identity

A strong brand identity is essential for distinguishing our company from competitors and establishing a reputation for reliability and quality. By developing a unique value proposition that highlights our commitment to innovation, customization, and customer service, trustTag can position ourselves as a trusted partner in the retail security space. This identity will allow us to build lasting relationships with our customers, emphasizing that our focus is on delivering solutions that meet their specific needs rather than favoring any particular client.

2. Implementing Strict Confidentiality Protocols

To maintain independence among customers, it is crucial to implement robust confidentiality protocols. This involves creating clear policies regarding the handling of sensitive information related to each client’s projects, strategies, and competitive advantages. By ensuring that all employees are trained to respect these protocols, TrustTag can foster a culture of discretion that reassures clients their proprietary information is secure. This not only helps maintain trust but also underscores our commitment to ethical business practices.

3. Offering Customized Solutions

While our clients may operate in the same industry, their needs and challenges can vary significantly. By focusing on providing customized solutions tailored to each client’s specific requirements, TrustTag can demonstrate our commitment to their success without compromising the interests of others. This approach not only enhances client satisfaction but also positions our company as a versatile manufacturer capable of adapting to the unique demands of the retail security sector.

4. Prioritizing Innovation and Quality

To remain competitive and independent, continuous innovation is vital. Investing in research and development allows TrustTag to stay ahead of industry trends and emerging technologies. By offering cutting-edge products and solutions, TrustTag can ensure that our clients see us as a leader in the market rather than just another supplier. Prioritizing quality in our manufacturing processes also reinforces our brand’s reputation, making us the go-to choice for businesses seeking reliable retail security solutions.

5. Cultivating Long-Term Relationships

Building long-term relationships with our clients can help mitigate the competitive tensions inherent in the industry. By engaging in open communication, regular feedback sessions, and collaborative planning, TrustTag can create a partnership dynamic that transcends traditional supplier-client relationships. This approach fosters loyalty and trust, making clients more likely to view us as allies rather than competitors, even if their business interests sometimes overlap.

6. Engaging in Industry Collaboration

While competition is inevitable, there is also an opportunity for collaboration within the industry. By participating in industry forums, trade shows, and networking events, TrustTag can engage with clients and competitors alike, fostering a sense of community. This not only enhances our visibility in the market but also allows us to share insights and best practices that can benefit all parties involved. By positioning ourselves as a thought leader in the retail security space, we can promote a collaborative spirit that values collective advancement over cut-throat competition.

Conclusion

Maintaining independence in a competitive retail security industry is a multifaceted endeavor that requires strategic planning, ethical practices, and a commitment to quality and innovation. By establishing a strong brand identity, implementing confidentiality protocols, offering customized solutions, prioritizing innovation, cultivating long-term relationships, and engaging in industry collaboration, we can navigate the competitive landscape while fostering trust and integrity among our diverse clientele. Ultimately, our commitment to independence not only benefits our company but also contributes to the overall health and progress of the retail security industry as a whole.

Exciting News: TrustTag Now Has a Factory in Vietnam

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Bringing You Better Service and Zero Tariffs!


Dear Valued customers

We’re thrilled to announce that TrustTag has successfully relocated its factory to Vietnam! This strategic move allows us to continue providing you with the highest quality products and services, while offering several exciting benefits:

  • Zero Tariffs: Thanks to Vietnam’s favorable trade agreements, you can now purchase TrustTag products without any import duties or tariffs. This translates to significant cost savings for you, our valued customers.
  • Streamlined Production: Our new, state-of-the-art Vietnamese facility boasts optimized production processes and advanced technology. This means faster turnaround times, increased efficiency, and even better product quality.
  • Unwavering Commitment: Our dedication to your satisfaction remains our top priority. The Vietnam relocation allows us to maintain our rigorous quality control standards and exceptional customer service, ensuring you receive the best possible experience.

We understand that change can be uncertain, but we assure you that this move is solely designed to enhance your TrustTag experience. We’re confident that the benefits of zero tariffs, faster production, and continued high quality will exceed your expectations.

As always, we’re grateful for your continued support and partnership. We look forward to serving you even better in the future.

Sincerely,

The TrustTag Team

Great Benefits of EAS and RFID Combination

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TrustTag's Security tags with RFID Technology

Today TrustTag presents our dual-frequency tags with a great pleasure! It is based on suggestions and comments that several customers have requested. So we believe our customer will benefit from this combination technology a lot. RFID, which stands for radio frequency identification, it has been used in a variety of applications. When it comes to retail and inventory management, this technology has become an unstoppable force.

A dual-purpose tag can offer its retail customers a means of leveraging RFID tools for in-store inventory visibility while continuing to use the EAS tags as a theft deterrent—without having to apply two separate tags to their products.

TrustTag's RETAIL SECURITY TAGS WITH RFID

Here’s how dual technology can help improve your management:

  • Better inventory control:

With RFID technology, thousands of tags can be scanned in seconds reducing the operational time to a great extent. It does not have any line-of-sight limitations. RFID systems can automatically pick up tag IDs from a distance and, in some cases, through obstacles between the tag and the reader. This makes the process fast and reliable.

  • Cost-saving

Although RFID technology is still typically expensive to set up and use, RFID systems bring their own cost benefits, such as reduced labor costs and improved efficiency. It provides better control and visibility at each step of the supply chain. For example, clothing industries maintain large stocks which are difficult to manage manually. RFID technology allows them to improve their efficiency, reduce time consumption and minimize human errors.

  • Improve shopping experience

RFID can also help reduce wait times at the checkout as well, while traditional barcodes require line of sight for scanning, and each item has to be scanned individually, an entire shopping cart can be scanned all at once, instantly, with no items being removed from the basket. This is the time-saving advantage of RFID, where entire areas can be scanned in seconds.

  • Durable and reusable

The traditional RFID hangtag and labels can get tampered and damaged due to wear and tear. But, RFID tags are highly durable and long lasting. They do not get damaged in harsh environments, heat, dirt, and mud.

  • Data Security

The RFID tags have a dedicated chip with a unique number that cannot be copied. It also reduces any chances of missed items when used to collect data on large numbers of items at once thereby minimizing chances of a human error. Moreover, as compared to traditional tags and barcodes. RFID tags can store more data in the non-volatile memory.

Contact us for more information.

Specifications of ET-L084

TrustTag's New RFID Security Tags

EAS Frequency:58KHz
RFID Frequency:860-960 MHz
Chip Type: M4QT/H4/MR6
Interface Protocol: EPC Class 1 Gen2 ISO 18000-6c

Dimension: 79.52mm*32.43mm*20.64mm
Color: Gray/White or customized
Lock: Stardard/Super
RFID Read Range:3-5m
Packing:500pcs/ctn, G.W:6.00kgs/ctn, 0.037cbm

How much labor cost can be saved with TrusTag’s Whale Tag?

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TrustTag, one of the largest manufacturers in China of EAS security tags, RFID tags and other loss prevention products, recently launched a new product: Whale Tag.

As you can see from the video, the application and detaching process with Whale Tag is so easy that much labor cost can be saved compare to traditional security tags. Besides, with combination of EAS and RFID, Whale Tag not only achieves anti-theft function as EAS tag, but also has the chasing and management function as RFID tag. Laser printing barcode in accord with RFID data can be etched on tag for easy scan and convenient use. Partnered with QueueHop, our Whale Tag is also available for Self-Checkout solution.

KEY FEATURES

  • Pending patent
  • Work with Self-Checkout
  • AM/RF and RFID combination
  • One hand application and detaching process
  • Hidden pin
  • Light and creative design with strong structure
  • Sales, warehouse, logistics management etc. with RFID

For additional information about products mentioned in this release, or to learn more about TrustTag and our solutions, please visit https://www.trusttag.com/ or email directly to sales@trusttag.com for any questions.

About TrustTag
Founded in 2004, TrustTag keeps developing and has become one of the largest manufacturers in China of EAS security tags, RFID tags and other loss prevention products.
TrustTag has focused on solving the problem of retail theft with various solutions while anticipating the needs of retailers. Leading retailers worldwide have been using TrustTag’s innovative and high quality EAS&RFID retail security products to help decrease shrinkage, enhance inventory management, and improve customers experience.
TrustTag’s manufacturing facility is located in Guangzhou, China, with subsidiaries in the United States, Germany, and Colombia , to service our customers worldwide.

 

Auto-Retractable Spider Wrap

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With many market researches, including interviewing the retailers and questionnaire survey, TrustTag has found that over 90% of the retailers think that it costs too much time to apply the spider wrap to box and retract the lanyards back after detaching. The costs of manpower and time invested in this process has been a headache for retailers.

Based on the real-time needs of the market, TrusTag is honored to announce that our R&D Team has developed a new functional spider wrap: auto-retractable spider wrap.

TrustTag’s auto-retractable spider wrap is spring-loaded with the power installation and the cables can retract back by itself with the retractable spring. This function can save a lot of time either on applying the spider wrap to box or detaching it from box. When applying, the auto-retractable spider wrap can grip the box so that the lanyards will be tight and organized without too much adjustment like the standard spider wraps. When detaching, the lanyards will retract back very quickly automatically. The auto-retractable spider wrap saves about 65% of the time applying and detaching compare to the standard spider wrap.

To conclude, here are some of the key features of TrustTag’s auto-retractable spider wrap:

  • Auto-Retractable

Save time greatly when applying and detaching

  • Replaceable Barrel

The barrel(spring-loaded power box) is an add-on part to our standard spider that can be easily loaded, unloaded or even replaced when aged.

  • Replaceable Battery

The battery is not just long-lasting, but it is also replaceable!

  • Dual Frequencies

Available to make AM, RF and even RFID in one same tag

  • Multiple alarms versions and different lock types available

Traditional Retail Security Tags

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Traditional Retail Security Tags
Traditional Retail Security Tags

Besides creative new designed EAS tags, TrustTag also provides various tradional retail security tags for different loss prevention solutions. With our experience in  in-house automatic production, the costs are getting down so as to their prices are more fairly.

With more than 10 years experience in hard tag manufacturing, we mainly produce our self designed tags but we also work with various traditional security hard tags. These traditional hard tags are being used widely in many retail stores for shoplifting prevention. TrustTag always has stock for these security tags and can ship in time to meet your demands.

Please reach out to us today to discover our competitive price.

EQUIPMAG 2016, Paris – France

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EQUIPMAG

The EQUIPMAG trade show is one of the largest events for professionals in the retail industry.

This year at EQUPIMAG, TrustTag will be showcasing a variety of high quality loss prevention source tagging solutions including sew-in labels, EAS Seal Tag, hard tags and RFID. We intend to set a benchmark at this show as we are expanding our business globally.

Join TrustTag at EQUIPMAG to find out more about our range of retail loss prevention solutions, services and other information.

SEE YOU SOON AT BOOTH 3A076.

New TrustTag Building

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TrustTag Building

Dear Customer,

We are excited to announce you that we already moved in our new TrustTag building with 6 floors. All of our hard tag factory,sewin label factory and AM label factory already concentrated in the same building.

We are already working at new place since 8th Sep. Welcome to visit us at any time in your convenience.

Please kindly pay attention to our new address as well as new contact information as below.

Add: 188 Kanyuan Avenue Unit C, Luogang District, Guangzhou 510530

广州市萝岗区开源大道188号 C 栋

Tel +86 20 82038309

Fax +86 20 82036392

Meanwhile, to celebrate our new place moving, we have some items in promotion. Please contact our sales representative for more information.

We thank you, our valued customers, and look forward to serving you even better in the future.

Simon Shi  / President

Single Vial Ink Pin

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single vial ink

One Ink is enough!

loss prevention programs need to match or exceed the sophistication of the shoplifter. In some situations,a single EAS tag can do the job. However, if a more aggressive shoplifter is present or the merchandise is expensive and desirable, a higher level of protection is necessary.

Many retailers use a combination Ink/ferrite product manufactured by Virginland to have the highest impact on their shoplifting. These lightweight, but strong and secure tags stand up to the cleverest thieves.

Our creative design team worked out one mor single vial ink pin. Can compatible most of AM or RF EAS tags. It is small, light weight and attractive!

KEY FEATURES
• Visible one ink deterrence
• Smooth or grooved pin available
• Customerized length of steel pin

Customerized Loss Prevention Solution

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customerize

The world is changing, our products are also cannot be always  the same!

With more than 10 years experience, TrustTag’  designing team can provide customerized products,  helping our customers win at competitive market.

Our in-house designing team is intelligent and creative. We understand the fast-paced, ever changing world of retail. Since we manufacture in one of our 3 company owned facilities which are all located within 30 minutes of each other, we quickly response to your time sensitive needs. Your any special requirements are welcome.

Contact us today! We like different challenges!

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