Security Tethers

Three Ways to Security Tethers Can Help Improve Your Bottom Line

They may seem like simple cables designed to lock your merchandise in place, but they actually do so much more. Let’s take a look at how such an unassuming security device can help you significantly boost your profits:

Protect your merchandise from theft

This is why they’re called security tethers in the first place. They help keep your products safe from shoplifters. They’re typically used with high-value merchandise like smart phones, cameras, tablets and even laptops.

All you really have to do is attach one end of the cable, coil or whatever kind of material your chosen tether type uses to an alarm-equipped base and the other end to the product and you’re good to go. If anyone ever tries to remove either end, the alarm would go off, immediately alerting your staff and security team to the ongoing theft attempt.

Let customers experience your products

Instead of simply showcasing your merchandise in a locked display case, security tethers allow you to put them out in the open for customers to play with – which ultimately increases your chances of making a sale.

There’s a science behind it. According to sales experts, there are three basic types of customers: visual, auditory and tactile. Displaying your products using security tethers instead of display cases allows you to satisfy all three. The visual people could simply view them from a distance while the auditory and tactile ones can pick them up and interact with them.

Get more customers to come in

In most cases, when people see other people lining up for something, they end up wanting to check it out too. By letting people play with your products, you make them stay longer in your store. When people outside see it, there’s a big chance that they’ll come in as well. Soon, you’ll have generated a big enough crowd inside to create the illusion that you’re selling some super in-demand items that people are going crazy for, which ultimately brings even more people in – and we all know that in the retail game, more foot traffic equals more chances to make a sale.

Security tethers, indeed, offer so much more than just theft prevention. By allowing your customers to actually experience your products, they effectively provide you with more opportunities to make a sale and ultimately boost your stores revenue.